Company Description
Job Purpose
This position is responsible for the planning and management of the overall sales and marketing of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.
Reporting to General Manager
Primary Responsibilities
Business Performance
- Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
- Analyze monthly P&L and month-end reports, identify deviation from business plan goals
- Work with Finance and team in preparation and management of the department’s budget and financial forecasts
- Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Sales & Marketing
- Conduct daily briefing with department on current key activities
- Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
- Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
- Determine the effectiveness of existing programs and develop new strategies
- Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
- Actively participates in sales presentations, property tours and customer meetings
- Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
- Participate in community and professional organizations to maintain high visibility and promote a positive image
Team Management
- Interview, select and recruit direct reports
- Identify and develop team members with potential
- Conduct performance review and manages performance issues that arise within the management team
- Constantly monitor team members performance, attitude and degree of professionalism
- Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
- Conduct monthly departmental meetings
Other Responsibilities
- Be fully conversant with hotel fire & life safety/emergency procedures
- Attend all briefings, meetings and trainings as assigned by management
- Maintain a high standard of personal appearance and hygiene at all times
- Be aware of the hotel fire & life safety/emergency procedures
- Perform other reasonable duties assigned by the assigned by the Management
Main Complexity/Critical issues in the Job
Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches.
Span of Control
Amount
Budget responsibilities
Revenue responsibilities
Headcount
Profile
Knowledge and Experience
- Bachelor’s Degree from a reputable hospitality school
- Minimum 5 years of Sales management experience or at least 2 years of experience in a similar capacity with proven records
- High degree of professionalism with strong understanding of global markets and business acumen
- Excellent reading, writing and oral proficiency in English language
- Proficient in MS Excel, Word, & PowerPoint
Competencies
- Strong leadership and interpersonal skills
- Excellent communication and customer contact skills
- Results and service oriented with an eye for details
- Ability to multi-task, work well in stressful & high-pressure situations
- A team player & builder
- A motivator & self-starter
Well-presented and professionally groomed at all times
Key Interactions
Internally
- Finance
- Front Office
- F&B
- General Administration
- Kitchen
- Talent & Culture
Externally
- Guests
- Visitors
- Reporters/Journalists
Job Description
- Ensure that all team members are properly trained and have the tools and equipment needed to effectively carry out their respective job duties
- Educate/train team members on current safety issues to ensure compliance with all local laws and safety regulations
- Work with Design and Construction team, engineers, and/or outside architects regarding renovations and other such projects; contact contractors for bids and meet with appropriate construction supervisors
- Supervise the maintenance and of repair the interiorand exterior of buildings, hotel rooms and contents
- Ensure the execution and achievement of the hotel's preventive maintenance program
- Establish and maintain procedures with regards to the security and replenishment of the hotel’s inventory and assets, such as (not limited to) tools, supplies, equipment, furniture, televisions etc.
- May be responsible for determining the security requirements necessary to ensure that hotel property, employees, guests and patrons are protected against theft, crime, and other hazards, and/or manage the relationship with a third party security firm contracted for such purposes
- Monitor budget and control expenses within all areas of the department
- Participate in the preparation of the annual departmental operating budget and financial.