Marketing Specialist

Handling, planning & liaising with internal and external teams to activate campaigns;

Manage the day to day operations of content production

Managing deliverables of content across channels.

Working with manager to plan campaigns, which are aligned with the annual calendar;

Constantly track trends, flag new ones, and come up with relevant marketing campaign ideas;

Constantly tracking and reporting costs, marketing spend and budgets.

Develop and implement comprehensive 360-degree marketing campaigns across multiple channels, including OOH, digital, social media, print, and events.

Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.

Utilize advanced analytics to measure campaign performance, derive actionable insights, and continuously optimize campaigns for maximum impact.

Overcome challenges and develop creative solutions to enhance campaign effectiveness, reach target audiences, and drive desired outcomes.

Collaborate with cross-functional teams, including growth marketing, creative, CRM, content, and digital marketing, to ensure seamless execution and consistency across all channels.

Plan and manage the campaign budget, ensuring effective allocation and optimization of resources.

Monitor and analyze key campaign metrics, providing regular reports and recommendations to stakeholders.