Product Marketing Intern

Job Description

Work Arrangement

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Location Name three times per week or other frequency dictated by the business.  

The Role – Product Specialist Intern

Reporting to the Product Marketing Manager, the Product Specialist Intern will support the Product and Marketing teams in developing market strategies across different segments. This role is highly cross-functional, working with various stakeholders to design and execute marketing programs for both customers and dealers. The intern will gain exposure to integrated go-to-market strategies, product positioning, and marketing execution. The position also offers the opportunity to regularly interact with and present to senior leadership. Strong analytical and project management skills are essential to help drive data-driven marketing and product decisions.

What You’ll Do

• Assist in competitor analysis to evaluate market positioning and product differentiation. 

• Participate in market visits to gather insights and understand customer preferences. 

• Support the identification of industry trends, emerging opportunities, and implications for the product portfolio. 

• Perform administrative and coordination tasks to facilitate smooth operation of marketing projects. 

• Collaborate with the Product and Marketing teams on ongoing campaigns, initiatives, and go-to-market activities. 

Your Skills & Abilities (Required Qualifications)

• Currently enrolled in a degree program in a higher education program. 

• Field of study in business, engineering, marketing, or sciences preferred. 

• Strong analytical and research skills, with good communication and project management abilities. 

• Proficiency in advanced Excel and Microsoft Office applications. 

• Genuine interest in electric vehicles (EVs), emerging technologies, and sustainable transportation. 

• Ability to work effectively in a team environment and collaborate with colleagues from various departments. 

What Will Give You A Competitive Edge (Preferred Qualifications)

• Proficiency in Arabic. 

• Demonstrated experience or coursework related to marketing, product management, or market research. 

• Prior internship or project experience in the automotive or technology sector.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.