Careers at Minutemedia

Minute Media is a global technology and content company built for the future of sports consumption. Minute Media’s proprietary technology platform enables the creation, distribution, and monetization of digital content experiences, powering Minute Media’s portfolio of trusted content brands, including Sports Illustrated, The Players’ Tribune, and FanSided, as well as third-party publishers and advertisers. The technology platform also includes STN Video, an online video platform (OVP) that provides access to a robust sports highlights rights portfolio. Minute Media is building the future of how the world connects with sport, powered by innovation, shared globally, and trusted by millions of fans and the partners we serve. For more information, visit www.minutemedia.com.We are looking for a data-driven Data Analyst specializing in LTV (Lifetime Value) & Subscriptions to join our London team. You will support all analytics related to our subscription products and user lifecycle. In this role, you will dive deep into subscriber behavior and churn patterns, develop models to project customer lifetime value, and help drive strategies to improve retention. You’ll work closely with our Growth, Product, and Editorial teams to ensure data-driven decision-making in areas like paywall optimization, subscriber engagement, and content strategy for member audiences. This is a mid-level, full-time, hybrid on-site role ideal for someone passionate about using data to fuel audience growth and loyalty.What You’ll DoSubscription Funnel & User InsightsAnalyze the subscription funnel end to end, tracking users from anonymous visitors to registered users and paying subscribers in order to identify drop-off points, conversion bottlenecks, and opportunities to improve sign-up rates.Monitor key subscription and user engagement metrics through daily, weekly, and monthly dashboards, and own analysis of metric changes over time.Perform deep-dive analyses on user retention.Present user insights to stakeholders by clearly identifying our most valuable users and what drives their engagement, and go beyond reporting by recommending concrete next steps to inform content and marketing decisions.LTV & Churn ModelingDevelop and maintain subscriber Lifetime Value (LTV) models, continuously refining them by incorporating new data to improve accuracy.Build and improve churn prediction models to proactively identify at-risk subscribers, using statistical or machine learning techniques as needed.Work with large subscription and engagement datasets to calculate LTV and churn while accounting for promotional pricing, seasonality, and content engagement.Translate model outputs into clear, actionable business recommendations.Cross-Functional CollaborationCollaborate with Growth and Marketing teams to define success measurement plans for initiatives.Work closely with Product Managers and Engineers to ensure user interaction data is accurately captured and available in the data warehouse, and advocate for new data collection where it would improve LTV or churn analysis.Partner with data and product teams to uncover trends in subscription behavior, including content engagement and the impact of new features on loyalty.Communicate insights and recommendations clearly to both technical and non-technical audiences, tailoring depth and format to drive understanding and action.

Working at Minutemedia