00980717 - Marketing Manager

Company : Confidential

Job Description - 00980717 - Marketing Manager

Marketing Manager

Location: London, UK
Length: 6 Months
Rate: £48.08 p/h
Hours: 40 hours per week

Overview of the Role

As a Product Marketing Lead, you will drive marketing strategies and execution for key products and initiatives. Leveraging user insights and market analysis, you’ll define user journeys, shape go-to-market plans, and collaborate cross-functionally to enhance product adoption, user engagement, and business growth.

Key Responsibilities

Marketing Strategy & Execution
Develop and execute integrated marketing strategies in partnership with product, sales, and marketing leadership.
User Research & Insights
Lead research initiatives to gather actionable user insights and inform marketing and product decisions.
Go-to-Market Planning
Create and implement go-to-market plans, including product positioning, messaging, and launch strategy.
Lifecycle & Engagement Marketing
Define user journeys and engagement strategies to drive activation, retention, and satisfaction.
Campaign & Program Management
Manage medium-to-large scale marketing campaigns and evaluate performance metrics for optimization.
Cross-functional Collaboration
Serve as a strategic partner to internal teams and external agencies to ensure alignment and execution.
Stakeholder Management
Influence and communicate with senior stakeholders; manage competing priorities effectively.
Team Leadership & Mentorship
Mentor junior team members, promote an inclusive work environment, and model Google’s core values.
Brand Integrity & Communication
Ensure all marketing efforts align with Google’s brand standards and voice.

Skills & Expertise

Brand management & campaign execution
Go-to-market strategy & product positioning
Market segmentation & targeting
Data analysis & user insight development
Storytelling & presentation skills
Stakeholder engagement & client management
Inclusive leadership & team collaboration
Strong knowledge of consumer behavior and industry trends
Strategic planning & cross-functional coordination

Preferred Qualifications

Proven experience in product marketing or related field
Deep understanding of digital marketing and brand strategy
Excellent communication, organizational, and analytical skills
Ability to work independently and manage multiple initiatives

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00980717 - Marketing Manager

Job Description - 00980717 - Marketing Manager

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