141226 - Marketing Assistant Amazon

Marketing Assistant

Location: London, UK
Start Date: ASAP
Length: 24 Months
Rate: £322.56 - £358.40 daily (Inside IR35)
Hours: 40 hours per week (Hybrid)

Role Overview:
Our client is seeking a results-driven Retention Manager to join their team. This position will report to the Director, Retention and will be responsible for crafting and executing retention marketing strategies across website, app, email, direct mail, and other channels to maximize member engagement, retention, and lifetime value (LTV). The ideal candidate is a strategic thinker with a customer-first mindset and a proven track record of driving measurable results in subscription-based businesses. The role will work closely with cross-functional teams across product, growth marketing, creative, legal and finance to raise the bar on
customer experience.

Key Responsibilities:

• Manage multi-channel retention efforts across website, app, email, and direct mail platforms.
• Design, implement, and analyze A/B tests to evaluate the impact of new marketing campaigns on user engagement and

• retention.
• Interpret test results, draw actionable insights, and present findings to stakeholders to inform decisions on feature rollouts.
• Work cross-functionally with growth, product, creative and legal teams to ensure successful implementation of new campaigns
• and sharing learnings
• Contribute to the development and execution of retention strategies to meet Audible's retention goals.
• Provide input on the experimentation roadmap for upcoming tests, collaborating with other marketing teams
• Manage creative requests and oversee the localization of language and copy for all relevant countries
• Monitor and report on key performance indicators (KPIs) related to retention and user engagement
• Stay current with new capabilities in digital marketing and user retention strategies used by Audible
• Develop and maintain documentation of test results, processes, and learnings for future reference
• Participate in regular team meetings and strategy sessions to align on retention goals and initiatives
• Collaborate with data analytics teams to gather and analyze user behavior data to inform retention strategies
• Assist in the creation of presentations and reports for senior management on retention initiatives and outcomes

Qualifications & Experience:

Basic Qualifications

• Bachelor’s degree with 5+ years relevant experience in consumer internet industry
• Knowledge of app/web digital campaign management and experience with a/b testing
• Proficient in leveraging data and customer insights to inform marketing decisions and optimize performance

Preferred Qualifications

• Experience in marketing, with a strong focus on retention, engagement, and subscription models
• Demonstrated success in implementing multi-channel marketing campaigns and delivering measurable business outcomes around lifecycle marketing
• Expertise in customer segmentation, messaging strategy, and marketing automation
• Proficient in roadmap management and test conceptualization. Hands-on with executing test designs

Strong project management and cross-functional collaboration skills