141629 - Media Performance Manager

Media Performance Manager

Location: London, UK
Length: 12 Months
Rate: £187.00 - £207.00 daily
Hours: 40 hours per week

Our client is currently seeking a Media Performance Manager to execute on media planning, buying and optimization across both lead generation and awareness channels for their Delivery Service Partner program across Europe (role based in London). This position will require strong skills in all areas of paid marketing (e.g., Media planning, buying and optimization, internal and vendor relationships and performance reporting).
As a media performance manager, you are expected to leverage your media agency experience to bring media campaigns to life across digital channels like LinkedIn, Google, Programmatic, and explore other non-digital channels like print, OOH and others as
you see fit. Using internal and industry data to recommend and execute paid marketing plans across digital performance paid channels (e.g. Google, LinkedIn, programmatic etc.) that delight customers, drive awareness and traffic to our website and conversions.

Key job responsibilities:

• Manage end-to-end paid marketing execution for performance channels - Partner with field marketers, martech, creative agencies and client central channel teams to optimize campaigns and deliver efficiency gains.
• Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate value and business impact of our media tactic
• Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership
• Identify opportunities for paid marketing automation and partner with publishers/vendors to explore new approaches to deliver on our business goals. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.

Skills & Experience:
Top 3 must have hard – skills:

• Deliver media campaigns that meet results – someone who has experience making decisions on channels
• Media Planning – strong expertise of providing thoughtful recommendations
• Campaign Reporting – strong experience of analysing data and surfacing insights to the business