The EMEA Consumer & Creator team is looking for a Consumer Marketing Leader who is passionate about building brands and connecting with our audiences in meaningful ways. We are looking for a marketer with an equally strong strategic/analytical and creative mindset, skilled at driving multiple complex integrated marketing initiatives and campaigns, developing unique testing opportunities that drive measurable outcomes and has a passion for building inclusion amongst a diverse set of people and teams.
This role requires building networks and working closely with global and regional cross-functional teams to develop & execute marketing initiatives that deliver against our business goals. This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact through innovative campaigns with measurable outcomes.
To be successful, you must be able to connect the dots between global strategies and regional/ local resonance, synthesize data and insights into actionable strategies, manage agency and internal creative teams in developing effective, large-scale creative campaigns that deliver against business goals.
Key Responsibilities
Identify and shape consumer growth opportunities in EMEA.
Develop data-informed, insight-driven marketing strategies and campaigns.
Translate insights into creative briefs and execute localized campaigns aligned with global strategy.
Collaborate with cross-functional teams (Brand, Product, Creative, Creator, Business) for cohesive GTM execution.
Lead campaign measurement, testing, and innovation.
Communicate strategy and results effectively across all organizational levels.
Core Skills
Strategic thinking and analytical skills.
Regional consumer and cultural insight.
Cross-functional leadership and collaboration.
Strong communication and storytelling ability.
Experience in full-funnel marketing and innovation mindset.
Minimum Qualifications
15+ years of brand marketing experience with a proven track record of driving impact.
EMEA / International experience working on global brands with diverse cultural, social and business landscapes
Experience delivering large scale marketing campaigns that drive measurable business outcomes
Experience translating insights, data and ideas into customer value
Experience partnering with cross-functional teams in a matrixed organization and build influential and collaborative relationships Experience working in a highly data-driven, measurement focused environment and able to identify KPIs and develop robust measurement plans to prove outcomes
Proven experience developing, and establishing executive alignment on, short and long-term strategies
Preferred Qualifications
Fluency in English is required - additional languages (EMEA) are a plus Demonstrated experience and expertise in product marketing, growth marketing, and/or innovation
12+ years of brand marketing experience in fast pace and agile environments
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