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997921 - Product Marketing Manager, EMEA Content & Narratives

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Job Description - 997921 - Product Marketing Manager, EMEA Content & Narratives

Product Marketing Manager – EMEA Content & Narratives

Location: London, UK
Length: 12 Months
Rate: £ 48.08 p/h (Inside IR35)
Hours: 9am – 6pm (Hybrid)

Key Responsibilities:
  • Marketing Strategy & Execution:
  • Lead marketing strategies and go-to-market plans for products/features.
  • Drive campaigns across channels and assess performance to optimize results.
  • Develop brand messaging, positioning, and product narratives aligned with Google's voice.
  • Content Development:
  • Independently create and iterate on marketing content in collaboration with cross-functional teams.
  • Manage production and publishing of marketing content.
  • User & Market Insights:
  • Conduct and guide user research and market analysis.
  • Generate insights to inform product positioning and lifecycle strategies.
  • Cross-Functional Leadership:
  • Collaborate with sales, product, UX, and research teams.
  • Mentor junior team members and act as a trusted partner to senior stakeholders.
  • Stakeholder & Campaign Management:
  • Manage multiple stakeholder interests and external agency/vendor relationships.
  • Oversee the execution of medium to large-scale campaigns and user engagement strategies.
  • Strategic Planning:
  • Help define regional marketing strategies and resource allocation.
  • Track key product/business metrics to guide decisions.
  • Inclusion & Culture:
  • Foster an inclusive culture, champion DEI practices, and promote psychological safety in team environments. Key Skills & Qualifications (Mandatory):
    • Brand Management: Experience developing brand strategy and positioning.
    • Campaign Management: Full lifecycle knowledge from planning to reporting.
    • Client/Partner Management: Ability to lead and influence stakeholders.
    • Consumer Behavior: Understanding of how user behavior impacts marketing and product design.
    • Data Analysis: Skilled in using data to inform strategy and decision-making.
    • Go-to-Market Expertise: Knowledge of launching products and gathering user feedback.
    • Industry Knowledge: Awareness of market trends, competitors, and tech landscape.
    • Content Strategy: Ability to write marketing briefs and develop compelling product positioning.
    • Storytelling & Leadership: Strong narrative creation and confidence in senior stakeholder engagement.
Original job 997921 - Product Marketing Manager, EMEA Content & Narratives posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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