Assistant CRM Manager

Assistant CRM Manager (12-month FTC)

Northwest commutable (great flex/ hybrid options) - £35-38k + Benefits

Zachary Daniels are recruiting for an Interim Assistant CRM Manager to join a leading UK retail brand.

This is a fantastic opportunity for an experienced CRM professional to take the reins of an established team and play a key role in delivering intelligent, personalised customer communications that make a real impact. Working across email, SMS and direct mail, you'll help drive engagement throughout the customer lifecycle - from first browse to post-purchase loyalty.

You'll join a high-performing marketing team that values data-led thinking, innovation, and continuous improvement. This is a 12-month maternity cover contract and a great chance to make your mark in a well-known, customer-first business.

What you'll be doing:

• Leading the planning and execution of multi-channel CRM campaigns that drive customer value
• Developing segmentation strategies and refining targeting through deep behavioural understanding
• Owning a robust test and learn roadmap to optimise performance
• Managing campaign performance reporting, turning insight into action
• Supporting broader projects such as integrations, product feeds and CRM tool enhancements
• Overseeing and developing a team of CRM Executives, mentoring their growth
• Managing the CRM budget, focusing on ROI and effectiveness
• Collaborating closely with internal teams and external partners to ensure smooth and strategic campaign delivery
• Continuously improving CRM processes to boost efficiency and results

What we're looking for:

• 2-4 years' experience in CRM or customer communications roles
• Strong understanding of lifecycle marketing and campaign optimisation
• Hands-on experience with ESPs/CDPs (Bloomreach would be a bonus)
• A passion for data-driven marketing and testing strategies
• Experience managing and developing people in a fast-paced environment
• Strong stakeholder management skills - confident working cross-functionally and influencing at all levels
• High attention to detail and a drive for continuous improvement
• Ideally, a background in the retail/ B2C consumer sector

Why you'll love it:

• Join a much-loved UK brand with a loyal customer base and a big vision
• Be part of a collaborative and commercially-minded marketing team
• Own exciting projects that stretch your skills and make a real difference
• Enjoy a hybrid working model with a supportive team culture
• Opportunity to step into a leadership role and shape CRM strategy from day one

If you're ready to hit the ground running and bring a fresh perspective to a top-tier retail CRM team, get in touch with Zachary Daniels today.

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