Assistant Email Marketing Manager -

The Assistant Marketing Communications Manager role is responsible for supporting the development and delivery of customer customers across several product areas. Working closely with the business, CRM, and analytics to define strategy and then, working with relevant agencies and internal teams design communications to onboard, deepen existing customer relationships and reduce dormancy and attrition.

Key Responsibilities include:

• Support and help manage delivery of customer communications from briefing to delivery.
• Management of the allocated marketing budget, striving for maximum efficiency and ROI.
• Ensure that all campaign activity is delivered within agreed timescales and follow the relevant governance and risk controls - gaining approval from PLC, Ad-control, and Brand where appropriate and ensure adherence to Global Standards and relevant FIM’s.
• Work with business stakeholders to define communication plans and create compelling agency briefs, with clear objectives and targets.
• Provide constructive challenge to existing practices/proposed initiatives and generate new and innovative solutions to address complex issues facing the UK Function
• Apply external market knowledge and benchmarks and internal benchmarks and insights to identify opportunities to improve performance and practices.
• Curate performance reporting on all activity to generate actionable learnings.
• Produce detailed PIR’s to ensure that learnings are incorporated into future activity to create continuous improvement based on marketing insights and results.
• Deliver good outcomes for our customers, following the Consumer Duty principles of Consumer Understanding.
• Identify opportunities to build your own capability through self-development and coaching.
• Build strong relationships with stakeholders.

Knowledge & Experience

• Relevant experience in some of the following fields; Marketig, CRM, Digital, Business Strategy, Analytics or Insights
• Knowledge of various 'owned’ media channels - Email, DM, digital messaging.
• Experience of managing budgets on an ongoing basis
• Experience of best practice in A/B testing and ability to manage experiments end to end
• Good data and analytical skills to be able to create reports and interpret results
• Up to date with the latest developments and thinking in customer marketing
• Very organised, ability to manage multiple projects in a fast paced environment
• Very good communication skills - both verbal and written
• Comfortable working in a fast paced environment, under time and volume pressures

Role Context

• Accountability to the Senior Customer Retention & Engagement Manager
• UK Marketing is located in Birmingham, London, Leeds, Sheffield or Chester
• Interface with numerous teams within the bank: CRM, Data & Analytics, Proposition & Product Management, Digital, UK Marketing and external 3rd party agencies