Associate Head of Mass Participation FR (Mat Cover)

Associate Head of Mass Participation Fundraising (Maternity Cover)

Charity People is delighted to be partnering with a leading national children's charity to recruit an experienced Associate Head of Mass Participation Fundraising for a 12-month maternity cover contract.

This is a fantastic opportunity to lead a well-established mass participation fundraising programme that engages thousands of supporters across the UK through challenge events, schools fundraising and DIY activity. As part of the senior leadership team within supporter-led fundraising, you'll play a pivotal role in shaping strategy, driving income growth and ensuring supporters enjoy an outstanding experience at every stage of their journey.

About the Organisation

Our partner is one of the UK's most recognised children's charities, providing life-changing services and support to children, young people and families. Their work reaches communities across the country, tackling some of the biggest challenges facing children today.

Supporter fundraising is critical to their success, helping to generate vital income and build long-term relationships with people who are passionate about creating brighter futures for children and young people

• Salary: £48,748 - £54,164 plus allowances where applicable (London Weighting or Home-Based Allowance)


• Contract: 12-month maternity cover from September 2026


• Location: Hybrid, with flexible home working and travel to London and fundraising events when required

The Role

Reporting to the Head of Supporter-Led Fundraising, you'll provide leadership across a diverse portfolio including third-party events, DIY fundraising and schools fundraising. You'll lead a talented team of fundraisers, oversee significant income streams and play a key role in delivering ambitious fundraising growth plans.

Key areas of responsibility include:

• Leading and developing a high-performing fundraising team across multiple mass participation products.


• Driving strategies to acquire, steward and retain supporters, creating lasting relationships that maximise lifetime value


• Managing budgets, forecasting and income performance across multiple fundraising streams.


• Working closely with colleagues across fundraising, communications, data and service delivery functions to deliver compelling supporter journeys.


• Managing key supplier and agency relationships to ensure excellent delivery and supporter satisfaction.


• Identifying opportunities to innovate, optimise products and grow participation income.

About You

We're looking for a strategic and inspiring fundraising leader who can bring both vision and practical leadership to an established programme.

You'll bring:

• Experience leading mass participation, challenge events, community, schools or supporter-led fundraising programmes.


• A track record of driving income growth in either the charity or commercial sector.


• Strong strategic planning and budget management experience


• Experience motivating, coaching and developing successful teams.


• Excellent communication and stakeholder management skills.


• Experience managing agencies, suppliers or strategic partnerships.


• The credibility, confidence and collaborative approach to influence colleagues and senior stakeholders across a complex organisation

To Apply

To register your interest in this exciting opportunity and request a full job pack, please send your updated CV to Kevin Croasdale at [email protected].

If your profile closely matches the role requirements, we'll be in touch with further details and to arrange an initial conversation.

Key Dates

Closing Date: Friday 17th July 2026

Interviews: Week commencing 27th July 2026

We want you to have every opportunity to demonstrate your skills, ability and potential. Please let Kevin know if you require any adjustments to ensure the recruitment process works for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.