Audience Writer (Freelance)

Audience Writer (Freelance)

Location: HSK, London, W8 5HY

Position: Freelance

About the role

The i Paper is seeking a freelance Audience Writer to join our newsroom as we expand our efforts to engage new readers. This is a newly created role blends writing with visually led content curation, requiring a talent for crafting original material and existing journalism.

You will pitch daily story ideas based on trends and performance data and create content across a wide range of topics for various platforms. Working closely with the Audience team, you will contribute to a busy newsroom with fresh and engaging content. This position offers a unique chance to develop expertise in audience engagement while supporting The i Paper’s mission of providing non-partisan reporting and intelligent opinion.

Main Responsibilities

• Expand The i Paper’s audience on various platforms by writing and content


• Apply strong visual skills to illustrate a story with eye-catching, appealing images


• Pitch daily story ideas informed by trends and audience data


• Produce content on a wide range of topics


• Source and write original features in line with The i Paper’s values


• Craft engaging headlines and copy designed to inform and entertain

Person Specification

• Essential: Exceptional writing and verbal communication skills, with experience in a fast-paced media environment


• Essential: Strong eye for visuals and an understanding of how to use images to tell a story


• Essential: Strong interpersonal skills and the ability to collaborate effectively in a team


• Desired: Awareness of emerging platforms and trends in digital media


• Desired: Proficient in using audience data to guide content strategies

About Us

The i Paper is Britain's youngest national news publisher – and one of the most trusted. The i Paper has a unique mission: publishing non-partisan reporting and intelligent opinion. With a strong digital subscriber audience and healthy print circulation, The i Paper has also grown digital reach to 11m users a month. Growing in influence, The i Paper is a recent winner of Daily Newspaper of the Year (London Press Club) and News Website of the Year (Online Media Awards). We pride ourselves on having a dynamic, collegiate work environment that celebrates creativity, innovation and success.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.