B2B Campaign and Brand Manager - Investment Management sector

B2B Campaign and Brand Manager - Investment Management sector

Location: London (hybrid working - 4 days in the office)

Pay: £383-450/day (PAYE/Umb)

Duration: 6 months contract initially

We’re looking for a candidate that has proven experience leading B2B campaigns; building and growing matrixed brands; and executing and optimizing integrated campaigns across content, web, events, and more.

In this role, you’ll make an impact in the following ways:
• Building campaign strategy, executing our brand strategy, and championing our brand positioning and brand standards across all our line of business campaign work (Investment Management).
• Partnering with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning, all while ensuring alignment with the overarching Masterbrand strategy and business objectives.
• Fostering effective collaboration with both external agencies and internal creative teams, delivering strong creative briefs that inspire creative teams and lead to concepts that elevate individual business lines, products, and platforms.
• Coordinate market research to inform strategy, stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
• Oversee the strategic planning, messaging and coordination of industry-leading events in partnership with events team. Ensure events strategy align seamlessly with brand objectives.
To be successful in this role, we’re seeking the following:
• A persuasive storyteller and creative and original thinker who can develop line of business, product, or platform centered campaigns.
• Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
• Experience planning and leading global campaigns across multiple channels; formats; and investment strategies - including paid, owned and earned media strategies
• Strong data and landscape analysis skills to review marketplace trends, formulate implications and inform strategy.