Brand Manager New Openings and Remodels

First, let’s talk careers. When it comes to moving forward, we’ve got your back.

We’re growing fast, and with a packed pipeline of new restaurant openings and remodels, there’s never been a more exciting time to join the team. We’ll give you the tools, trust, and backing you need to grow your career with us.

But that’s only the beginning. We want you to get a taste of the good stuff too, so you’ll also be able to make the most of:

• Discretionary annual bonus scheme
• 25 days holiday (plus bank holidays)
• £50k critical illness cover
• Private Medical Cover (self)
• Life insurance, four times salary
• A pension (for when you finally leave us)
• Discount vouchers for places you’ll actually want to go to
• 70% off food and drink for friends and family
• Cycle to work scheme
• Employee assistance programme
• Free mortgage advice
• Wagestream – access your pay when you need to!

About the opportunity:

This is your chance to be part of something big.

We’re on the lookout for a Brand Manager – NROs and Remodels to take the reins on all marketing activity around our exciting new restaurant openings and restaurant remodels. From strategy to execution, you’ll lead bespoke launch plans across media, PR, creative, social, and local —working hand in hand with third party suppliers and internal stakeholders from property, operations and finance.

You’ll be —building bespoke marketing plans for an extensive pipeline through 2025 and beyond. Making sure every launch is bold, brilliant, and bang on-brand!

You’ll be based three days a week from our head office—a.k.a. Whopper Support—but you’ll also need to be ready to hit the road. Whether it’s Glasgow or Guildford, you’ll be out visiting remodels and new openings across the UK, getting stuck in and building strong relationships that help bring our brand to life.

What you’ll do:

• Own the planning and rollout of NRO (new restaurant opening) and remodel marketing campaigns—tailored to each local market
• Lead creative development of launch and sustain campaigns across all channels
• Work closely with agencies, suppliers, and internal teams to deliver campaigns on time and within budget
• Attend site visits to scope out the local area and marketing potential
• Deliver campaign activations on opening day and beyond
• Manage all local marketing requests and print execution
• Keep campaigns aligned with BK brand standards and ensure a killer customer experience
• Use insights and performance data to improve marketing ROI and shape future campaigns
• Collaborate across Property, Operations and Finance to hit CAPEX and commercial targets
• Lead the charge on turning underperforming launches around with sharp local strategies
• Stay ahead of the competition and bring fresh thinking to the table

What you’ll bring:

• 3 years’ experience in brand or marketing roles, we need someone who has the experience to hit the ground running.
• Retail, hospitality, or leisure experience (bonus points for QSR or franchise environments!)
• Experience managing local marketing or new openings preferred
• Strong project management skills—able to juggle it all without breaking a sweat
• Commercial savvy and analytical mindset—you know what works and why
• A creative eye and ability to apply brand across multiple platforms
• Confident communicator with top-notch stakeholder skills
• Self-starter energy with a hands-on, roll-up-your-sleeves attitude
• Passion for delivering best-in-class customer experiences

Ready to join the flame-grilled journey?

We are a Disability Confident employer. We welcome applications from candidates of all backgrounds and experiences. If you require any adjustments or accommodations during the application or interview process, please do not hesitate to contact us, we are committed to providing a fair and accessible recruitment process for all applicants.

INDBK