Brand Specialist/ Marketing Specialist

JOB DESCRIPTION

JOB TITLE: Brand Specialist - Nutrition

DEPARTMENT: ANI, Marketing

LOCATION: Office Based - Maidenhead

REPORTS TO: Marketing Manager

PAY RATE: £35,000 PA

MAIN PURPOSE OF JOB

The Brand Specialist, Pharmaceutical Client 's Nutrition Division for the UK, is responsible for supporting the creation and development of effective marketing strategies to maximise profitability , market share and sales, and is fully responsible for delivering assigned initiatives with flawless execution.

This role sits within the Nutrition Division and plays a pivotal role within the marketing team working in close collaboration with Sales, Medical, Regulatory and the broader cross-functional team members as part of a High Performing Team.

MAIN ACCOUNTABILITIES

• Support the respective brand leads in the execution of the brand strategy and delivering on the tactical plan for the year to meet KPIs.
• Support the delivery of activation initiatives across a broad spectrum of the marketing mix including leading NPI projects as well as the creative development of sales and media assets.
• Support the design, delivery and analysis of the media plan, encompassing both offline and online channels.
• Track and articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Utilise excellent project management skills to work collaboratively with field sales reps, medical, regulatory, and supply teams to execute initiatives with success, as well as identify further opportunities / defence tactics.

Key Objectives

• Deliver sales targets
• Support brand plan tactical execution, and internal business reviews and reporting on brand performance
• Project manage delivery of marketing initiatives whilst learning and observing all Pharmaceutical Client and Industry standards
• Support management of A&P brand budget
• Complete associated administration in line with Pharmaceutical Client policies and procedures.

Qualifications and Experience

• A degree in marketing
• Excellent organisation, planning and project management ability
• Excellent verbal, written and interpersonal communication skills
• Dynamic, proactive, business and results-focused
• Analytical and data management skills, with ability to make sound commercial decision.
• Creative, resilient and agile individual with a can-do attitude that can respond to changing environments and use their initiative to make things happen.
• Team player capable of motivating and influencing others.
• Excel and PowerPoint skills preferable.

Technical Competencies

• Marketing: Proficient
• Business Analytics: Proficient
• Sales: Proficient
• Field Force Effectiveness: Proficient

Randstad Business Support is acting as an Employment Business in relation to this vacancy.