Consumer Insight Analyst

Contract Consumer Analyst - Marketing & Customer Insights
£450/day | Outside IR35 | 6 Months
1 Day per Week in Office | Central London
Start Date: June 24th

A major UK retailer is seeking a Contract Consumer Analyst to join their growing analytics team and drive insight-led decision-making across customer acquisition and marketing strategy. This is a 6-month contract, paying £450/day (outside IR35), with a requirement to be in their Central London office just once a week.

As a Consumer Analyst, you'll play a key role in helping the business understand who their customers are, how they behave, and what drives acquisition and retention. You'll turn complex data into compelling stories and actionable insights that inform marketing performance and strategy.

This role is ideal for a hands-on analyst who enjoys autonomy, thinks commercially, and knows how to transform raw data into business impact. There are no fixed deliverables-just a need for clear thinking, curiosity, and smart execution.

• Analyse customer acquisition performance and marketing campaign outcomes

• Build and maintain dashboards using Power BI

• Conduct deep-dive analysis into customer behaviour and trends

• Write efficient SQL to manipulate and query complex data sets

• Support forecasting, performance tracking, and marketing reporting

• Help develop measurement logic for brand campaign evaluation

• Turn insights into clear, business-ready stories for senior stakeholders

Must-Have:

• Strong SQL proficiency

• Hands-on experience with Power BI (dashboard creation and maintenance)

• Proven background in customer or marketing analytics

Nice-to-Have:

• Experience with Python (for analysis or automation)

• Exposure to forecasting, attribution modelling, or incrementality analysis