Consumer Marketing Lead

Duration - 12 months Hybrid working

The EMEA Consumer & Creator team is looking for a Consumer Marketing Leader who is passionate about building brands and connecting with our audiences in meaningful ways. We are looking for a marketer with an equally strong strategic/analytical and creative mindset, skilled at driving multiple complex integrated marketing initiatives and campaigns, developing unique testing opportunities that drive measurable outcomes and has a passion for building inclusion amongst a diverse set of people and teams. This role requires building networks and working closely with global and regional cross-functional teams to develop & execute marketing initiatives that deliver against our business goals. This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact through innovative campaigns with measurable outcomes.

About the Role

To be successful, you must be able to connect the dots between global strategies and regional/ local resonance, synthesize data and insights into actionable strategies, manage agency and internal creative teams in developing effective, large-scale creative campaigns that deliver against business goals.

Responsibilities

• Identify, develop and shape key consumer opportunities across EMEA that fuel our Growth Funnel.
• Lead the translation of these opportunities into full funnel marketing campaigns that deliver impact locally while following global brand and product strategies.
• Able to synthesize and contextualize data, insights and behavior as well as market and technological trends to inform strategy, creative and GTM development.
• Partner with internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.
• Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our users.
• Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs ladder up to globally-aligned strategy while flexing appropriately for social, cultural, and product nuances locally.
• Collaborate with Creator and Business teams across EMEA to drive alignment across the three audiences' plans and activate with unified GTM strategy and execution (business, creator and consumer).
• Coordinate the measurement plan and learning agenda for Consumer initiatives, to measure business impact and generate proof points for scale up within EMEA and across other regions.
• Identify and execute opportunities for testing and experimentation, driving the spirit of innovation across the EMEA and wider International Marketing team.
• Effectively communicate up/down/across the organization to foster partnerships and advocacy of marketing strategies and plan.

Qualifications

• 15+ years of brand marketing experience with a proven track record of driving impact.
• EMEA / International experience working on global brands with diverse cultural, social and business landscapes.
• Experience delivering large scale marketing campaigns that drive measurable business outcomes.
• Experience translating insights, data and ideas into customer value.
• Experience partnering with cross-functional teams in a matrixed organization and build influential and collaborative relationships.
• Experience working in a highly data-driven, measurement focused environment and able to identify KPIs and develop robust measurement plans to prove outcomes.
• Proven experience developing, and establishing executive alignment on, short and long-term strategies.