CRM Officer

A University in London is looking for a CRM Officer to join their marketing and student recruitment team on a full time basis. The CRM Officer will be a creative content writer producing engaging email communications for the University, whilst being a technically savvy CRM specialist using Dynamics 365 for campaign delivery, segmentation and user journey tracking.

Client Details

Our client is a University in London which prides itself on it's student experience and graduate employability success.

They are a collaborative marketing and student recruitment team with on site working full time.

Additional excellent Higher Education benefits available.

Description

• Create engaging email communications to be delivered to prospective students, applicants and offer holders.
• Use of Microsoft Dynamics 365 (CRM) for campaign delivery, segmentation and customer journey tracking.
• Evaluating ongoing campaigns, drawing data from Dynamics 365 and managing large data sets in Excel.
• Supporting the busy clearing period in August in order to maximise their student recruitment targets.
• Working collaboratively with the Manager and wider team.

Profile

• Excellent knowledge and demonstrable usage of CRM systems e.g. Microsoft Dynamics 365, Salesforce, Hubspot or relative CRM.
• Demonstrable experience with email marketing, user journeys and segmentation.
• Excellent writing skills, with the ability to create engaging content to be sent out via email communications.
• Excellent data management skills, with the ability to manage large data sets on Excel and analyse the data to make informed decisions.
• Able to work full time on site and be available for wider department needs e.g. Open days (with time back in lieu).

Job Offer

• £34,000 - £37,000 per annum.
• Full time contract.
• On site role.
• Additional HE benefits.
• Role progression and development.