Customer Engagement & Data Manager

We are seeking a strategic and detail-oriented Customer Engagement & Data Manager to lead customer outreach and engagement for executive-level events across EMEA.
This high-impact role sits at the intersection of event marketing, data strategy, and CRM operations, ideal for someone who thrives in a fast-paced environment and enjoys turning data into action.
You will be responsible for managing end-to-end registration processes, optimising large-scale datasets, and driving insights that strengthen customer relationships and support business objectives.

Key Responsibilities

• Maintain the integrity and accuracy of customer data through ongoing cleansing, segmentation, and validation.

• Define and execute strategies for selecting customers to invite to executive-level events, aligned with business priorities.

• Design and implement invitation strategies in collaboration with stakeholders, creating toolkits for consistent regional execution.

• Lead the setup and management of event registration systems and related technologies.

• Oversee the end-to-end invitation process, including timelines, stakeholder approvals, and compliance with data governance standards.

• Collaborate with agencies to brief, create, and deliver targeted marketing emails that drive engagement and conversion.

• Provide accurate data and actionable insights for stakeholder reports and newsletters.

• Develop and document standard operating procedures to streamline CRM workflows and ensure efficiency.

• Align data and outreach strategies with wider business objectives in partnership with cross-functional teams.

• Work with analysts to automate data flows and reporting processes, reducing manual effort.

• Identify and drive continuous improvements in CRM and data management operations.

• Monitor and report on KPIs related to engagement, pipeline progression, and data quality.

• Advanced Microsoft Excel proficiency, with experience managing and analysing large datasets.

• Strong understanding of GDPR and EMEA data privacy regulations.

• Proven background in customer data management, CRM strategy, and marketing operations.

• Familiarity with platforms such as Marketo, Salesforce, Microsoft Dynamics, Splash, and Power BI.

• Excellent analytical skills with the ability to translate complex data into clear insights.

• Strong organisational and communication skills with meticulous attention to detail.

• Experience creating and implementing scalable standard operating procedures.

• Comfortable working cross-functionally and managing multiple priorities in a fast-paced environment.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates