Customer Engagement Specialist (12m FTC)

Customer Lifecycle & Audience Orchestration

• Support lifecycle activity across acquisition, engagement, and retention.


• Build and update audience segments based on briefs and goals.


• Deploy audiences across channels with accuracy and care.


• Keep audience data clean and consistent.


• Work closely with the team to keep everything moving smoothly.

Customer Segmentation

• Build and refresh segmentation models and outputs.


• Support CRM and digital teams with segmentation tasks.


• Contribute to documentation that shapes campaign briefs.


• Help test, validate, and summarise segmentation performance.

Multi‑Channel Customer Journeys

• Join ideation sessions, bringing customer thinking into strategies.


• Help shape messaging frameworks and timelines.


• Partner with channel teams to deliver journeys end‑to‑end.


• Support optimisation and capture performance insights.

Ad‑Hoc, VIP & Strategic Audiences

• Build audiences for VIP, loyalty, and one‑off campaigns.


• Keep segments aligned to governance and approval processes.


• Ensure everything is deployed accurately and on time.

• Understanding of segmentation, lifecycle, and martech tools (e.g., mParticle, Braze)


• Strong collaborator; adaptable and curious


• Comfortable interpreting data and spotting the details that matter


• Eager to learn and grow


• Confident presenting your work


• Open to healthy challenge and constructive feedback