Digital Analytics Consultant Contract

Digital Analytics Consultant - Contract
Travel Client
London (hybrid)
£400-£450 per day - Inside IR35

Role and responsibilities:

• Supporting deep dives in Adobe Analytics

• Surfacing insights from existing data sources

• Building dashboards in Tableau using Salesforce data

• Using Marketing Cloud Intelligence to activate marketing data

• Exploring multi-touch attribution and supporting early steps in attribution modelling

• Contributing to personalisation initiatives tied to app and campaign performance

Skills & Experience:

• Strong experience working with Adobe Analytics
• Experience building dashboards with Tableau
• Experience with Salesforce Marketing Cloud Intelligence (Datorama)
• Familiarity with attribution modelling and marketing performance measurement