Digital Implementation Engineer - Contract

Digital Implementation Engineer (Contract)
Leading Travel Brand
London - Hybrid
£500-£600 per day Inside IR35

Are you a hands-on Digital Implementation Engineer with deep expertise in GA4 and Google Tag Manager? I'm working with a leading travel brand undergoing a major digital transformation, and they're looking for a contractor to architect and implement robust, scalable analytics and tracking solutions across their digital platforms.

This is a fantastic opportunity to work on complex dataLayer engineering, cross-platform tracking, and technical enablement for one of the most recognisable names in the travel sector.

Role & Responsibilities

• GA4 Deployment: Lead the technical configuration and deployment of Google Analytics 4 across web and mobile platforms, ensuring complete and accurate data capture throughout the booking journey.
• GTM Engineering: Build and maintain efficient tag architectures within Google Tag Manager, enabling streamlined deployment of marketing and analytics technologies.
• DataLayer Design: Define, document, and implement custom dataLayer structures to support robust event tracking and enable scalable measurement.
• Technical Specification & QA: Write technical specs for developers, validate tracking requirements post-implementation, and use debugging tools to troubleshoot and optimise.
• Collaboration: Partner closely with front-end developers, UX teams, and analysts to integrate tracking logic into customer-facing features and ensure alignment with business KPIs.
• Post-Implementation Support: Proactively monitor tracking reliability, troubleshoot discrepancies, and refine the tracking setup to meet evolving business needs.

Skills & Experience

• Proven experience in technical digital analytics or implementation engineering, with strong expertise in GA4 and GTM
• Proficiency in JavaScript, tag templates, and debugging tools like GA Debugger, Tag Assistant, or Chrome DevTools
• Deep understanding of dataLayer architecture, schema design, and event-driven tracking
• Familiarity with CI/CD processes, version control, and collaborative workflows with developers
• Strong documentation skills and the ability to translate business tracking requirements into scalable technical solutions
• Experience in the travel, tourism, or hospitality sector is a strong advantage

Benefits

£500-£600 per day, Inside IR35, hybrid working - 1-2 days per week in a central London office

Digital Implementation Engineer / GA4 Implementation / Google Analytics 4 / GTM / Google Tag Manager / Tag Management / Tagging Architecture / DataLayer Design