Digital Implementation Lead - GA4/GTM

Digital Implementation Lead - Global Travel Brand

Hybrid (London Office)

£450-£500 per day (Inside IR35)

Immediate Start

We're working with a renowned global travel client seeking a highly skilled Digital Implementation Lead to join their team on an initial contract basis. This is a hybrid role, with regular presence required at their London office

As the Digital Implementation Lead, you'll take ownership of tagging, tracking, and analytics implementation across the brand's digital ecosystem. Your work will directly impact the accuracy and integrity of digital performance data used by marketing, product, and analytics teams.

• Lead the end-to-end implementation of Google Analytics 4 (GA4) and Google Tag Manager (GTM)

• Develop and troubleshoot custom JavaScript tags and tracking solutions

• Collaborate with developers, marketers, and analysts to define tracking requirements and deliver actionable data

• Ensure compliance with data governance and privacy best practices

• Maintain detailed documentation of tagging strategy and implementation logic

• Proven expertise in GA4 and GTM - must be confident leading advanced implementations

• Strong JavaScript skills - able to write, review, and debug complex tracking scripts

• Solid understanding of web technologies and digital data layers

• Experience working in enterprise environments with cross-functional teams

• Available for an immediate start

• Must be engaged via Inside IR35 arrangements

• Hybrid: London office

This is a fantastic opportunity to make a real impact with a major player in the travel sector. If you're a hands-on digital tracking expert who thrives in fast-paced, data-driven environments, we want to hear from you.

For more information, please reach out to Grace McCrudden at Harnham