Digital Marketing & Web Content Coord.

Digital Marketing & Web Content Coordinator

The role will focus on optimising our website to increase traffic, conversion, and search ranking.

This role requires a blend of technical skills, content strategy and a keen eye for detail to ensure our website and digital assets are engaging, up-to-date and aligned with brand guidelines.

A major focus of this role will be improving the customer experience across all website touchpoints, ensuring seamless navigation, accessibility, and engagement.

Website

• Develop, update, and maintain web content on Adobe Commerce, ensuring accuracy, consistency, and alignment with brand standards.
• Optimisation of existing content and write/edit/upload new content ensuring it adheres to SEO best practice, checking all links and adding meta data/description.
• Develop new pages and microsites on the website, testing all aspects before release.
• Regularly review and update the content on the homepage to ensure that the promoted material is always up-to-date and in-line with current products and benefits.
• Maintain a level of cleanliness on the website by regularly reviewing webpages, deleting old or expired content to keep the site optimised and current.
• Keep up to date with content and SEO to ensure our brand is as effective and compliant to search engine algorithms as possible.
• Utilise the Search Metrics platform to increase our search ranking.
• Monitor website analytics and performance, providing insights and recommendations for improvement.

User Experience

• Focus on improving customer experience across all website touchpoints, making interactions more intuitive and engaging.
• Using up to date UX techniques, proactively search for and apply updates to the website which will result in a better end product for the user.
• Provide recommendations for features that can be added to the site.

About you:

• Excellent communication skills, both written and verbal.
• Keen eye for detail and understanding of UX best practises.
• Ability to work effectively and collaboratively in a cross-functional environment.
• Organised with good attention to detail and the ability to work to tight deadlines.
• Problem solver, personable and positive attitude.
• Good team player, self-motivated and able to work on own initiative.
• Ability to regularly communicate the status of content updates to the appropriate stakeholders.

Key Skills & Experience:

• At least 1 years experience in a Web Content Management Systems.
• Proficiency and experience in Adobe Commerce and other CMS platforms.
• Basic knowledge of HTML
• Knowledge of SEO best practices and web analytics tools (Google Analytics, SEMrush, etc.).
• Knowledge of analytical tools such as Hotjar to track visitor behaviour
• Excellent editing, copy writing and proof-reading skills. Attention to detail.
• Ability to balance conflicting and changing demands through prioritisation.
• Collaborative approach and ability to build relationships across various departments.
• Knowledge of managing websites, Adobe is desirable.
• Experience in Photoshop.