Digital Marketing Specialist

The Digital Marketing Lead is responsible for developing and executing digital marketing strategies across various channels to attract and retain supporters, beneficiaries, and professionals, with a strong emphasis on fundraising efforts.

Client Details

Leading Health Care Charity

Description

• Develop and implement digital marketing strategies to drive profitable revenue growth, focusing on fundraising.
• Lead and mentor the digital marketing team, ensuring alignment with organizational objectives.
• Enhance customer journeys through advanced CRM strategies and optimize campaigns with A/B testing.
• Oversee and optimize digital channels like Paid Search, Paid Social, Affiliates, and Email.
• Collaborate with stakeholders to drive relevant traffic and leverage platforms for fundraising growth.
• Set and exceed performance targets, reporting on outcomes and budget allocation.
• Utilize data-driven insights to inform decisions and improve ROI.
• Develop digital partnerships to enhance sector profile, audience reach, and innovation.

Profile

• Line Management & Teamwork: Experience in managing teams and working cross-functionally.
• Digital Marketing Expertise: High-level knowledge in all aspects of digital marketing.
• Trend Monitoring: Ability to track and leverage digital marketing trends and innovations.
• Analytical Skills: Proficiency in Google Analytics and other analytical tools.
• Fundraising Knowledge: Understanding of digital marketing's role in effective fundraising.
• Accessibility & Inclusion: Knowledge of digital tools to enhance accessibility, diversity, and inclusion.
• Relationship Building: Strong skills in building and influencing relationships with stakeholders.
• Monitoring & Evaluation: Ability to create metrics and provide evidence-based recommendations.
• Interpersonal Skills: Strong collaboration and influencing skills, especially in email and SMS marketing.
• Written Communication: Excellent skills in writing reports, plans, and strategies.
• Workload Management: Ability to prioritize tasks and manage a busy workload.
• Flexibility: Willingness to work flexibly and handle multiple projects.
• Commitment to Diversity: Dedication to equal opportunities and diversity principles.
• Understanding of Stroke: Knowledge of stroke and its impact.
• Project Management: Ability to plan and deliver multiple digital marketing projects.
• Strategic Development: Expertise in developing and implementing digital strategies.
• Continuous Improvement: Track record of championing continuous improvement and data-driven decision-making.
• Innovative Processes: Experience in utilizing innovative processes and project management techniques.

Job Offer

• A competitive salary within the range of £45,000K London Weighting
• Opportunity to work for a leading not-for-profit organisation in London.
• Flexible working