Digital Performance Analyst

Overview:
We are looking for a highly skilled and motivated Digital Performance Analyst to join our
digital delivery teams. The successful candidate will play a critical role in shaping and improving
digital services by delivering high-quality data analysis, developing performance frameworks,
and generating actionable insights that align with the Government’s Digital by Default (GDaD)
Service Standard.
As part of a multi-disciplinary Agile team, the Performance Analyst will work closely with product
managers, designers, developers, researchers, and stakeholders to ensure data-driven
decision-making that enhances user experience and drives continuous service improvement.

Key Responsibilities:

● Develop and maintain performance frameworks and identify meaningful Key
Performance Indicators (KPIs) to measure and evaluate digital service performance.
 ● Create clear, insightful data visualizations and dashboards to communicate key metrics
to stakeholders.

● Lead performance reporting and deliver in-depth analysis of web analytics, customer
behavior, and other data sources.

● Collaborate with Agile product teams to influence the product roadmap using
evidence-based insights.

● Continuously monitor, evaluate, and iterate digital services based on quantitative
evidence and testing results.

● Validate and assure the implementation of web analytics (e.g., Google Analytics),
ensuring accurate and trustworthy data capture.

● Identify and integrate additional data sources to enhance performance measurement
and understanding of user journeys.

● Translate complex data into compelling narratives and actionable business insights that
support user-centric design decisions.

● Interpret A/B and multivariate testing to assess service changes and drive iterative
improvements.

● Mentor and support other team members to build digital performance analysis capability

● Proven experience as a Performance Analyst or in a similar data-driven role within an
Agile delivery environment.

● Strong knowledge and experience with web analytics tools, especially Google
Analytics.

● Ability to design, implement, and communicate performance metrics and KPIs effectively.

● Skilled in creating data visualizations and dashboards using tools like Google Data
Studio, Power BI, or similar.

● Experience in SQL for data extraction and transformation.

● Ability to manage relationships and communicate effectively with technical and
non-technical stakeholders.

● Experience in user-centred design environments, working alongside researchers,
designers, analysts, and delivery teams.

● Understanding of the Digital by Default Service Standard and how performance
analysis supports compliance and improvement.

● Ability to validate and assure analytical implementations and findings, ensuring statistical
robustness.

● Strong communication and storytelling skills, translating data insights into practical
recommendations.

Desirable:

● Experience mentoring or coaching colleagues to develop analytical capability.

● Familiarity with GDS (Government Digital Service) standards and frameworks.

● Background in conducting or interpreting experimentation (A/B testing) in a service
delivery context.