Digital Product Analyst

Analyse user behaviour and product performance data to inform strategic decisions and optimise the digital product experience.

Design, implement, and evaluate A/B tests to measure the impact of product changes and improvements.

Collaborate closely with product managers, UX designers, and developers to translate data insights into product features and enhancements.

Monitor and report on key performance indicators (KPIs) using tools like Google Analytics and other analytics platforms.

Identify trends, opportunities, and potential risks in product data to support business growth and customer satisfaction.

Proficient in SQL for querying and manipulating large datasets to extract meaningful insights.

Hands-on experience with A/B testing frameworks and methodologies to drive data-driven product decisions.

Strong expertise in Google Analytics, including setting up custom reports, dashboards, and tracking user journeys.

Proven experience working in B2B environments, understanding complex buyer journeys and business metrics.

Excellent analytical mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders.