E-Commerce Manager

To manage and develop the UK ecommerce business, maximising revenue and margin through effective online marketing strategies and web development programs for both B2C and B2B markets

Client Details

Retail

Description

Ecommerce Sales and Profitability

• Manage and deliver the UK eShop revenue and margin plan.
• Ensure the digital marketing communications budget is allocated across channels and campaigns that maximise ROI and overall contribution margin.
• Conduct ecommerce forecasting, budgeting, and performance reporting.

Website Development and eBusiness Release Management

• Manage digital content, including copy, images, and promotional materials.
• Propose developments for the European ecommerce platforms based on UK business requirements
• Benchmark against market leaders to ensure best practices and optimise customer journeys.
• Attend European eBusiness release meetings and manage local UK deployment plans.

Online Offer and Marketing Communications

• Develop and implement online marketing plans for B2C and B2B, integrating various channels (eg SEO, SEA, affiliate marketing, social media, and mobile marketing).
• Responsible for online channel integration and development, including websites, mobilesites, ebooking platforms, apps, and microsites.
• Analyse market and competitor trends
• Implement online campaigns and promotions in line with the annual marketing calendar

Integrated Marketing, Operations, and Sales Approach

• Drive an integrated approach to target B2B and B2C customers, both online and offline.
• Collaborate with the offline and category marketing teams to ensure a coherent marketing strategy across all channels.
• Review relevant internal systems and processes with business stakeholders to improve the end-to-end customer journey

Profile

• Experience in multi-site, B2C retail marketing and online marketing for B2B and B2C.
• Expertise in digital marketing within a transactional ecommerce environment.
• Strategic management of significant marketing budgets.
• Strong project management experience in a multi-site environment.
• Proven ability to influence senior stakeholders and deliver projects on time.

Job Offer

Hybrid working

2 days office based

Salary up to £60,000pa + bens

12 month contract to start ASAP