Franchise & Retail Marketing Manager (9-Month FTC - Maternity Cover)

We’re looking for a commercially driven Franchise & Retail Marketing Manager to join our client's Consumer Products team on a 9-month maternity cover contract. This dual-role opportunity is perfect for a brand marketer with strong retail experience and a passion for entertainment, consumer engagement, and delivering high-impact campaigns. This is an urgent role.

The Role
You’ll lead the execution of franchise and retail marketing initiatives, helping bring some of the most iconic entertainment brands to life for consumers. Reporting into the Senior Manager, you’ll be responsible for translating global franchise strategies into relevant, effective campaigns across the UK market, while also driving retail marketing partnerships and activations to support sell-in and sell-through.

Key Responsibilities

Franchise Marketing

• Execute UK-specific franchise marketing campaigns that generate demand and awareness

• Support integrated cross-divisional campaigns with wider entertainment and content teams

• Develop and deliver inspiring retail and brand presentations

• Represent the business at top-tier retail and licensee meetings

• Manage on-the-ground brand activations, mall events, and character appearances

Retail Marketing

• Own and grow key retail relationships, working alongside category teams to support product placement and performance

• Create and implement compelling retail marketing plans across in-store, digital, social, and experiential channels

• Identify and pitch cross-promotional opportunities with aligned partners

• Track competitive retail activity and report insights and results

• Deliver post-campaign analysis with measurable KPIs and ROI

• Seek new business opportunities and untapped retail channels

About You
We’re after someone commercially savvy, brand-driven, and confident navigating both creative marketing and analytical reporting. You’re a natural relationship builder and persuasive communicator, as comfortable negotiating retail space as you are crafting a campaign pitch. You’ll bring curiosity, agility, and a proactive spirit to a fast-paced, dynamic environment.

Key Skills & Experience

• Previous experience in brand marketing, retail/trade marketing or licensing - ideally within entertainment or consumer products

• Strong understanding of the UK retail landscape, including retail marketing tactics and promotional planning

• Excellent communication and presentation skills - able to create and deliver compelling brand materials

• Strong commercial acumen and a results-oriented mindset

• Experience influencing and collaborating across cross-functional teams and stakeholders

• Tenacious, entrepreneurial, and solutions-focused

Ready to bring big ideas to life at retail?
If you're a marketer who thrives on collaboration, creativity and delivering results, we’d love to hear from you. Apply now to join a passionate team shaping the future of consumer experiences through powerful brands.