Global Business Director, Platform & Influencer - Mat Cover - 12 month FTC

1042 - Business Director Global Platform and Influencer Strategy - Client Teams

Reports to: Global Head of Platform & Creator Strategy

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

The Global Platform and Creator team at WPP Media drive business growth through a strategic earned, shared, owned and paid approach to platforms connecting community, culture and creators. We guide our clients on platforms through a strategic process that unlocks transformative growth. Our primary focus is community strategy, creators, influencers, social content and cultural strategy.

This role will function within the Applied Innovation and Platform Strategy team reporting into the Head of Platform & Creator Strategy. Working closely with our global platform partners and teams across the WPP network. This person is expected to ideate, design and build platform and creator programs for our top global clients.

Responsibilities

• Have a world class understanding of platform opportunities across owned, earned, shared & paid with the ability to navigate client conversations beyond ‘the feed’ across a brands ecosystem.


• Look left and right to build transformational growth opportunities with key partners across Commerce, Content, Culture and Applied Innovation


• Responsible for building out new, innovative, and exclusive platform partnerships for this global client.


• Develop and roll out new platform capabilities to with this global client with clear commercial model (including opportunities built with WPP partners)


• Work with all disciplines within WPP Media, but in particularly close collaboration with global client leadership team to operationalize and drive a culture of strategic platform excellence.


• Challenges the status quo, offering proactive solutions and thoughts, continually trying to improve upon processes and ways of working to drive team performance.


• Designs and delegates tasks to develop junior members of the team, infusing creativity and innovative thinking


• Build and maintain relationships with WPP and external agencies / partners (e.g. Ogilvy Social Lab, Burson, Obviously etc)


• Stay up to date on key cultural opportunities and trends across a range of categories and markets, driving the knowledge of the platform and creator strategy team across the wider business


• Support global growth goals by leading on pitches as required

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The Ideal Candidate

• Strong strategic thinker with experience working in social, influencer or culture specialist agency


• World class expertise and previous activation experience with key community/social platforms (TikTok, Meta, Snap, YouTube, Pinterest etc)

• A strong capability to capture insights from observations or trends in platforms pertaining to society & culture and translating into platform strategies.

• A strong understanding of media agency environment and wider industry including key platform partners


• Outstanding communication, negotiation and organisational skills

• Excellent client relationship skills with the ability to communicate complexity across multiple geographies and cultures


• Insatiable curiosity on the future of platforms and world class knowledge of platform formats, features and opportunities


• Ability to collaborate with internal teams using a persuasive, professional and confident approach to all engagement


• Entrepreneurial with a self-starter mentality and reliability and responsibility for operating at this level within a specialist practice

Essential Criteria

• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines


• A strong presenter, comfortable with large and small groups


• Confident in managing multiple stakeholder relationships


• A team player who is comfortable with dealing with senior clients and colleagues around the world


• Strong attention to detail and outstanding organisational skills


• Able to multi-task and handle multiple projects at one time


• Excellent knowledge of PowerPoint and Excel, and beyond


• Ability to work in a fast-paced environment


• Foreign language is a bonus


• Public speaking experience is a bonus

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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