Head of Digital - Maternity Cover

As interim Head of Digital you will manage digital marketing efforts for the business, covering a period of maternity. The main priorities for 12 months will be across CRM, web management and team management.

Client Details

My client is a global player in the art and exhibition space, with HQ in London.

Description

• Develop, manage, monitor and implement the digital strategy in line with organisational values, objectives and priorities
• Develop and supervise all activities and plans for the digital department across website, advertising, SEO and email channels, and across global programming, digital only activations and ecommerce
• Oversee paid marketing campaigns (optimised for enquiries and attributed revenue) - ideation, audience refinement, campaign launch, optimisation, reporting and insights
• Develop and supervise all digital projects across customer experience and UX improvements, data and tracking, development, 3rd party integrations and migrations (e.g., Hubspot migration and new strategy development; shipping changes, ERP related website changes), dataflows and data architecture etc
• Manage external partners across the digital tech stack, data, UX and customer experience design
• Develop data points, tracking, data architecture and reporting across the digital journey to continuously track, test, optimise and provide insights on digital strategies and customer behaviour to improve customer experience, digital performance and to provide useful insights for the sales team and the wider business
• Oversee the ecommerce operations, develop campaign strategies and best practice (very limited due low priority and lack of investment across the business but strong result where prioritised)
• Manage and upskill the digital team
• Digital budget responsibility

Profile

• Strong knowledge in digital marketing, particularly in CRM and website management
• Hubspot knowledge would be advantageous
• Senior digital marketer who has generalist background and experience of budget management
• Strong data analysis
• Background in luxury, consumer product - background in art is a plus

Job Offer

Competitive salary + package

Flexible working in the London office, 3 days a week

Minimum 12 month contract