Junior Content Strategist EMEA

Junior Content Strategist EMEA
Location: UK, London
Length: 6 months
Rate: Up to £148.42 per day (Inside IR35) (PAYE)
Hours: 40

Role Summary
As a Junior Content Strategist for Create, CNN International Commercial’s in-house brand studio, you will be responsible for supporting the content strategists in developing concepts and creative approaches for branded content campaigns for CNN’s advertising partners. You will work closely with the Lead Content Strategist and Senior Content Strategist to provide client, story, and talent research, and content references, as well as sourcing third-party and CNN-own audience insights and data for the strategists as directed. You will be supported over time to generate your own proposals. You will work alongside a multidisciplinary team of storytellers and content creators, including Designers, Producers, Writers and Project Managers.

Areas of responsibility:

• Carry out research on prospective clients, including their current brand communications and content partnerships
• Source imagery and references to support the team’s proposals
• Source third-party insights and data, and use CNN Create’s internal systems to source appropriate and pertinent CNN-own insights and data to support the team’s proposals
• Develop proposal decks and write-ups for campaigns with support from the Senior Strategist and Strategy lead
• Create production packs for the post-sale team with support from the Senior Strategist and Strategy Lead

Areas of accountability:

• Ensuring all research supplied is fact-checked and from reputable sources
• Ensuring the sources of all research and data/insights are displayed and linked in research documents
• Ensuring all research/data/insights are supplied promptly in line with any agreed deadlines
• Developing and writing proposals and production packs with support from the Senior Strategist and Strategy Lead

Essential Criteria:

• 1+ years’ experience as Researcher or Junior Strategist
• Robust research and writing skills
• Familiarity with working to guidelines, and high editorial standards
• Understanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)
• Knowledge of MS Office Suite, Slack
• Previous experience in an international media publisher and/or international company preferred

Desirable:

• Above average writing and communication skills
• General knowledge of Adobe Creative Platforms and other production applications