Loyalty CRM Executive

Job Title: Loyalty CRM Executive (3-Month Contract)

Location: Westfield Shepherd's Bush (Hybrid - 2-3 days in the office)

Contract Duration: 3 Months
Rate: Up to £150 per day (Outside IR35)

About the Company:
Our client, a leading retailer, are looking for a highly organised and data-driven Loyalty CRM Executive to join their team on a 3-month contract to help enhance customer loyalty and engagement strategies.

The Role:
As the Loyalty CRM Executive, you will play a critical role in managing and optimising the company's customer loyalty program. You will be responsible for driving engagement and retention strategies through data-led CRM campaigns, ensuring customer satisfaction and growth.

Key Responsibilities:

• Assist in the development and execution of CRM campaigns aimed at increasing customer loyalty and lifetime value.
• Manage customer segmentation and database optimisation for targeted email and SMS marketing.
• Analyse customer data and campaign performance to inform and refine strategies.
• Work closely with the marketing, data, and digital teams to ensure alignment and consistency across loyalty initiatives.
• Support the creation of loyalty program content and communications that reflect the brand's tone of voice.
• Track and report on CRM metrics and KPIs to ensure campaign effectiveness.

Key Requirements:

• Proven experience in a CRM or loyalty marketing role, preferably within the retail or e-commerce sector.
• Strong understanding of CRM platforms and data management tools.
• Ability to analyse customer data and translate insights into actionable marketing strategies.
• Excellent written and verbal communication skills.
• Experience with email marketing and customer segmentation.
• A proactive and detail-oriented approach, with the ability to manage multiple projects in a fast-paced environment.

Why Apply?

• Competitive day rate of up to £150.
• Hybrid working model with 2-3 days a week in the office, located in the exciting Westfield shopping centre.
• Opportunity to work with a dynamic, innovative team and make a real impact on customer loyalty and engagement.