Marketing Analyst

Job Title: Marketing Analyst

Location: London (2 days per week onsite)
Contract: 12 Months | Inside IR35
Pay Rate: £24 - £26 per hour

Join a Global Tech Leader - Marketing Analyst Opportunity (Public Sector Focus)

We're recruiting for a Marketing Analyst to join the UK & Ireland (UKI) marketing team of a leading global technology company. This is an exciting opportunity to support public sector-focused marketing efforts for one of the world's most recognisable brands in collaboration and workplace technology.

This is a 12-month contract role, working hybrid from the London office 2 days per week, with the remaining time remote.

Key Responsibilities:

• Support the UKI Marketing Lead in delivering the regional marketing strategy focused on public sector engagement.
• Plan and execute integrated marketing campaigns across government, education, and healthcare sectors.
• Manage in-person and virtual events, sponsorships, webinars, and public sector-focused workshops.
  Align marketing activity with sales and customer success teams to drive pipeline growth and measurable outcomes.
• Collaborate with regional and global marketing teams to deliver consistent messaging and campaign alignment.
• Tailor ABM (Account-Based Marketing) strategies for public sector audiences in the UKI market.
• Analyse performance using tools like Salesforce and Power BI to track pipeline, lead quality, event ROI, and campaign impact.
• Report results and recommendations to stakeholders on a regular basis.

Ideal Candidate Profile:

• 4+ years of experience in B2B marketing - ideally with exposure to public sector marketing in the UK.
• Proven track record delivering integrated campaigns, including ABM, webinars, and live events.
• Familiarity with the public sector landscape (government, healthcare, education) and its procurement models.
• Strong analytical mindset - comfortable working with performance metrics, Salesforce, and Power BI.
• Excellent project management and organisational skills.
• Ability to work independently, take initiative, and manage multiple priorities without heavy supervision.
• Confident communicator and team player who can align diverse stakeholders across departments and regions.
• Knowledge of the collaboration or workplace technology space is a bonus.

This is an urgent vacancy where the hiring manager is shortlisting for an interview immediately. Please apply with a copy of your CV or send it khushboo. pandey @ randstad. Co. uk

Randstad Technologies is acting as an Employment Business in relation to this vacancy.