Marketing & BD Manager (12 month FTC) - Law firm - Wimbledon based

We’re looking for an experienced BD & Marketing professional to provide maternity cover for 12 months for a large National law firm. This role will deliver high-quality BD and marketing support to key sector groups, particularly Social Housing and Local Government. Working closely with senior stakeholders, you’ll lead BD & Marketing strategy, client development and sales initiatives – raising the organisation’s profile and helping to drive business growth.

Key activities include leading the BD strategy, analysing client and sector performance, budgeting and reporting on spend. You’ll also oversee marketing campaigns, thought leadership and a full events programme to boost visibility and generate leads.

Strategic Planning & Campaigns

• Develop and deliver strategic sector plans and propositions
• Monitor, budget and report on performance, activity, pipeline and revenue
• Launch new business lines and products, deliver key messages and develop campaign calendars
• Drive strategic campaigns and communications, including digital content and performance tracking

Client & Account Management

• Focus on top clients through target setting and strategic action plans
• Manage sales accounts and opportunities, including market horizon scanning and CRM updates
• Produce financial and client account reports to analyse sector performance and strategy

Bids, Directories & Onboarding

• Collaborate with the bids team on client mobilisation and onboarding
• Lead directory submissions for the Social Housing and Local Government sectors

Marketing & Events

• Create tactical and strategic marketing plans to support sector goals
• Oversee production of marketing materials and thought leadership content
• Develop and oversee the sector events calendar to enhance brand visibility and lead generation

Stakeholder Engagement & Relationship Building

• Develop strong relationships with senior stakeholders as a trusted advisor
• Support professionals in developing personal brands and capabilities
• Manage relationships with key industry contacts and external bodies
• Build partnerships with external organisations to grow the brand

Internal Collaboration & Leadership

• Lead monthly sector meetings and track progress against targets
• Contribute to firm-wide BD projects
• Champion the client relationship and analytics hub
• Supervise and develop junior team members

Experience

The ideal candidate will be an experienced BD professional from a legal or professional services background, with:

• Success in delivering impactful BD and marketing strategies
• Strong understanding of BD and marketing activities
• Project management skills and ability to manage multiple priorities
• Commercial acumen and creative problem-solving
• Excellent communication and presentation skills
• Ability to build senior-level relationships
• Analytical thinking with creativity and enthusiasm
• Strong organisational skills, resilience, and flexibility
• Influencing skills and credibility with colleagues