Marketing & Research Consultant

Location:Hybrid West Midlands
Duration:Initial 3-6 months

Hays is proud to be working in partnership with a progressive local council to recruit a Marketing & Research Consultant to support a new strategic programme focused on the future use of city centre public realm and squares. This is a high-impact role, offering the opportunity to shape policy and drive inclusive, sustainable use of public spaces.

Key Responsibilities:

Phase 1: Strategic Review & Policy Development

• Conduct a comprehensive review of the utilisation of the city centre public realm and squares.
• Develop evidence-based policy recommendations for future use, balancing civic, community, and commercial needs.
• Benchmark usage and cost models against other UK core cities.

Analysis:

• Current and historical usage data, including pipeline bookings.
• Allocation of space versus capacity across event types and passive public enjoyment.
• Income generation potential and revenue targets.
• Address equity and access challenges, particularly for community organisations facing rising costs and reduced funding.
• Propose a fair and transparent model for subsidised or free-of-charge (FOC) space allocation.

Phase 2: Marketing & Promotional Strategy

• Develop a marketing and promotional plan to support the implementation of the new policy.
• Tailor messaging and outreach to diverse audiences, including community groups and commercial event organisers.
• Maximise usage of available capacity to meet revenue goals.
• Define sales assets, marketing channels, and business development processes to support long-term success.

Ideal Candidate:

• Proven experience in strategic marketing, research, and policy development within a public sector or urban planning context.
• Strong understanding of public realm usage, event planning, and community engagement.
• Skilled in data analysis, benchmarking, and financial modelling.
• Excellent communication and stakeholder management skills.
• Ability to balance commercial objectives with community access and inclusion.

To apply for this exciting new opportunity, please send your updated CV.

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