Marketing Communications Manager - 6 Month FTC

The Marketing Communications Manager role is responsible for developing customer communications as part of the Customer Communications Centre of Excellence. Working with business stakeholders to understand customer and product strategic objectives and collaborating with CRM & Analytics to define the appropriate communications strategy and plan. Accountable for briefing internal teams or external agencies to create compelling assets that align to the UK brand strategy and tone of voice, that are compliant and enrich the customer experience and align to Consumer Duty principles.

Key Responsibilities include:

· Working with CRM & Analytics respond to business briefs for customer communications, supporting the development of appropriate communication plans.

· Lead and manage the creation of content from briefing to delivery, producing high quality communications that are relevant, clear and consistent.

· Manage the available marketing budget, striving for maximum efficiency and ROI.

· Ensure that all campaign activity is delivered within agreed timescales and follow the relevant governance and risk controls - gaining approval from PLC, Ad-control, and Brand where appropriate and ensure adherence to Global Standards and relevant FIM’s.

· Work with business stakeholders and lead on the development of communications, creating compelling agency briefs, with clear objectives and targets.

· Provide constructive challenge to existing practices/proposed initiatives and generate new and innovative solutions to address complex issues facing the UK Function

· Curate performance reporting on all activity to generate actionable learnings.

· Produce detailed PIR’s to ensure that learnings are incorporated into future activity to create continuous improvement based on marketing insights and results, feeding insights to the Strategy & Planning Team.

· Deliver good outcomes for our customers as outlined in the Consumer Duty Communications pillar and ensure own conduct maintains the orderly and transparent operation of financial markets

· Identify opportunities to build your own capability through self-development and coaching.

· Be an active and engaged member of the UK Marketing team, supporting the people agenda, role modelling HSBC values and representing UK Marketing both internally and externally with partners/agencies.

Knowledge, skills and experience:

• Experience working in relevant market/context, i.e., Financial Services or market leading brand
• Relevant marketing experience in a role that demonstrates the development and delivery of impactful communications and campaigns that drive business success.
• Understanding of marketing principles and segmentation techniques
• Experience of managing £m budgets on an ongoing basis
• Experience of managing campaigns across multi-media and multi-channels
• Capable team member and participant, able to solve problems individually or in groups and committed to personal development.
• Commercial awareness and understanding of product profitability.
• Ability to work within and adapt to an environment which experiences significant change.
• Excellent time and project management skills are essential.
• Strong organisational skills with good attention to detail, a passion for quality, and an ability to plan, to prioritise and to escalate where necessary.
• Comfortable working under time and volume pressures.
• Relevant product knowledge including knowledge of Financial Services is desirable but not essential.
• Experience of achieving targets and meeting expectations whilst supporting and encouraging others to do the same.
• Excellent spoken and written communication skills with experience of adapting your style and approach to the audience and message to be delivered.
• Contributed productively to team objectives, sometimes supporting and sometimes leading activities to achieve shared goals.
• Planned projects and activities systematically in line with business priorities, using a variety of analysis and problem solving techniques.
• A comprehensive understanding of the regulatory frameworks and compliance requirements associated with financial services and experience of working within these.