Number of Applicants
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Role and Responsibilities:
Leading and finalising the Marketing Mix Modelling (MMM) framework
Refining and taking ownership of an A/B testing framework, ensuring rigorous experiment design and causal inference methodology.
Automating marketing analytics pipelines, especially around incremental measurement and experimentation.
Collaborating cross-functionally to support campaign evaluation across key platforms (e.g., Meta, Google).
Working hands-on with complex, incomplete data sets to extract meaningful insights on campaign performance.
Supporting ongoing projects in customer life cycle modelling and Lifetime Value (LTV) analysis.
Contributing to strategic decision-making by translating data into actionable insights for marketing and leadership teams.
Navigating the intricacies of working across third-party clients to ensure adaptability and broad marketing perspective.
Requirements
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