Marketing Manager

Marketing Manager - Specialist

Location: Hybrid (3 days in phs Caerphilly office)
Reports To: Head of Marketing and Digital

Role Overview:

The Marketing Manager will develop and implement marketing strategies across multiple specialist divisions, managing multi-channel campaigns, overseeing performance analysis, and driving customer engagement. This hands-on role involves collaborating with digital marketing, IT, and sales teams while leading a Marketing Executive to optimise marketing performance.

Key Responsibilities:

• Marketing Strategy & Campaigns: Develop and execute multi-channel marketing strategies aligned with business objectives. Monitor, analyse, and optimise campaign performance.
• Content & Communications: Oversee PR, social media, and marketing materials, ensuring brand consistency and impactful messaging.
• Cross-Functional Collaboration: Work with IT and sales teams to enhance Salesforce usage, lead management, and CRM integration.
• Budget & Performance Management: Manage budgets effectively, track ROI, and provide performance reports to senior stakeholders.
• Leadership: Lead and mentor a Marketing Executive, driving team development and marketing effectiveness.

Success Metrics:

• Increased lead generation and conversion rates.
• Improved campaign ROI and cost efficiency.
• Higher customer retention and brand visibility.
• Stronger alignment between marketing and sales teams.
• Positive stakeholder feedback on marketing initiatives.

Skills & Experience:

• Proven B2B marketing experience, preferably in specialist industries.
• Strong project management, analytical, and budget management skills.
• Excellent communication and leadership abilities.
• Proficiency in Salesforce and Pardot (desirable).
• Degree in Marketing, Business, or related field with 5+ years' experience (2+ in a managerial role).