Paid Social Media Manager

Paid Social Media Manager

Initial 3 month Contact (Extensions Likely)

Between £300-£400 per day inside IR35 Overall assignment rate to umbrella.

The role

The Paid Social Media Manager will develop and execute of paid social campaigns and capabilities to deliver business growth - with a focus on performance marketing campaigns to drive sales and build audiences across awareness and consideration activity.

You will be responsible for managing the optimisation of paid social activity, based on business outcomes, integrating with organic channel activity where appropriate. You will be confident to report on, analyse and optimise always on test & learn activity to drive cost efficiencies, gain actionable insights, and ensure optimal customer experiences.

You'll also contribute to the development of the social platform strategy - identifying new channel opportunities and platforms to drive growth.

Skills

• Experience proactively managing, optimising and creating paid social campaigns, working with platform partners, creative agencies and media agencies to deliver best practice
• Experience using 1st party data, audience development and targeting capabilities, and creative format testing to drive results
• Ability to partner with colleagues beyond Social teams to develop a holistic approach to marketing programs and campaigns that support cross-channel experiences with experience using the Sprinklr platform is preferable
• Experience developing performance insights and results to showcase to wider business stakeholders to drive growth and buy-in for future investment
• Experience with Meta/Instagram/Facebook is preferred.
• Experience with Sprinklr is beneficial.