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Product Marketing Manager - 00993912

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Job Description - Product Marketing Manager - 00993912

Product Marketing Manager

Location:CSG London
Length: ASAP - until 17 Oct 2025
Rate: £48.08
Hours: 9am – 6pm
Bonus Plan: Company (paid Yearly)

Job Description:
The ideal candidate will drive marketing-related outcomes across one or more projects/products. This role requires a proactive self-starter who can initiate workstreams, manage cross-functional collaboration, and lead strategic planning and execution.

Key Responsibilities:
  • Lead marketing initiatives for designated projects/products by initiating and managing workstreams.
  • Conduct and guide user research, market analysis, and insights to make informed business recommendations.
  • Develop user journeys and a cohesive user lifecycle strategy in partnership with cross-functional teams.
  • Identify key opportunities to drive user growth, enhance engagement with new features, and increase adoption of existing ones.
  • Develop and execute integrated marketing strategies and plans in coordination with sales and marketing leadership.
  • Contribute to project scoping, resource allocation, and priority management across multiple technical initiatives.
  • Set ambitious, measurable goals and evaluate success using data-driven methods.
  • Design and implement structured project plans and strategic approaches.
  • Manage competing stakeholder interests while keeping relevant parties informed of potential challenges.
  • Proactively identify and propose new business opportunities beyond your immediate scope.
  • Prioritize high-impact initiatives and make independent, sound business decisions.

Mandatory Skills & Knowledge:
  • Brand Management:
    Experience defining, positioning, and enhancing brands through advertising, digital marketing, and partner events.
  • Campaign Management:
    Knowledge of the full campaign lifecycle — from planning and strategy to execution and performance reporting.
  • Client/Partner Management & Advising:
    Ability to influence and lead partners and stakeholders as a trusted advisor, manage expectations, and gain commitment through effective communication and storytelling.
  • Consumer Behaviour:
    Understanding digital and traditional consumer behaviours and how they shape product strategies and sales processes.
  • Data Analysis & Synthesis:
    Skilled in analysing data to draw insights, propose solutions, and inform business strategies.
  • Go-To-Market Strategy:
    Experience bringing products to market, incorporating user feedback, and enhancing product-market fit.
  • Industry Knowledge:
    Awareness of evolving industry trends, key market players, and technologies impacting business operations.
  • Marketing Briefs:
    Ability to craft clear and actionable briefs outlining marketing goals and objectives.
  • Product Positioning:
    Proficient in communicating product features, benefits, and messaging tailored to the target audience.
  • Situational Leadership:
    Confidently engage with senior leadership to present ideas, defend strategies, and manage challenging conversations professionally.
  • Storytelling:
    Use data to craft compelling narratives that inspire, influence, and gain buy-in from various audiences.

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