Campaign Officer

Charity People is delighted to be partnering with the National Literacy Trust to recruit for a Campaign Officer who will be joining their dedicated National Year of Reading Team.

About the charity

The National Literacy Trust is a dynamic and impactful charity dedicated to empowering children, young people, and adults from disadvantaged communities with the literacy skills they need to thrive. With a presence in 20 places in the UK facing the biggest literacy and poverty challenges, the charity works directly with families, schools, nurseries, prisons, and community programmes. The Trust is committed to diversity, inclusion, and working in partnership with the communities it serves-changing life stories through a vital element of action: literacy.

Contract: Fixed term until end of January 2027

Salary: £29,000

Location: Hybrid role between home and London office; this role will be contracted to the London office with the majority of work able to be carried out from home

Closing date for applications: Monday 4th August

Interview date: First interviews will be held remotely on the 13th and 14th August

Working as part of a new in-house team for the National Year of Reading, you will use a range of communications and marketing channels to spread key messages among communities and affect behaviours among target demographics. You will build relationships with local and national partners including the media, and manage campaign activities and events. You will also support activity across your team, including preparing copy for newsletters, websites and social media in support of campaign priorities.

Core responsibilities within your role will be to:

• Work with the Campaign Planning Manager to understand campaign goals and target audiences, and develop, tailor and disseminate campaign messaging
• Plan and deliver a regular content schedule for social media pages and other channels working alongside colleagues to decide priorities
• Support online and in-person campaign activation events
• Support management of campaign creative and media agencies
• Write press releases, articles and quotes, working closely with media partners to deliver coverage containing key campaign messaging
• Build relationships and work with local partners, including schools, libraries, early years settings, business, authors and illustrators, cultural partners and key local figures
• Work with the Campaign Manager to develop an evaluation framework for campaign activity and prepare updates for stakeholders and funders
• Monitor and moderate contributions to National Year of Reading website using the content management system
• Proofread and edit content as required

We would love to hear from you if you have the following skills and experience:

• Recent strong experience in a communication role with campaigning responsibilities
• Experience managing digital and social media accounts
• Working with case studies and beneficiaries to share their story and secure media coverage of their experiences
• Experience of using content management system
• Writing for different audiences/contexts
• Planning, implementing and evaluating campaigns
• Developing key messages aimed at changing consumer behaviours

We're particularly interested to receive applications from candidates who have the below, although this is not essential:

• Experience of working in the charity, education, wellbeing or cultural sector

If you're interested in hearing more about this opportunity, please send your CV to Alice Wood at Charity People in the first instance.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.