Research Analyst - B2B Events

Handle Recruiter is seeking a Junior Research Analyst to join a leading B2B media brand, with a focus on their events division to drive audience engagement.

*This is a 12 month contract initially, paying £16 - £17 per hour dependant on experience with two/three days a week based in Central London office*

As a Research Analyst within the Partner Events team, you will play a critical role in driving delegate attendance through strategic lead generation, relationship management, and data-driven insights. This position is central to achieving the desired attendance levels for bespoke client events and ensuring exceptional client satisfaction.

Your responsibilities will include:

• Lead Generation & Nurturing: Utilise LinkedIn Sales Navigator and other tools to build and manage lead lists based on client criteria. Engage potential delegates through personalised communication, ensuring high conversion rates.
• VIP Delegate Management: Manage VIP invitations for in-person events and roundtables, ensuring a seamless experience for high-profile attendees.
• Data Management & Analysis: Export, sort, and analyse lead data using Excel and other CRM tools. Use AI-driven tools to enhance research capabilities and optimise lead generation strategies.
• Campaign Monitoring & Reporting: Track and log the status of leads, providing regular updates to the marketing manager to monitor campaign progress. Adjust strategies as needed to achieve attendance targets.
• Delegate Retention & Communication: Conduct retention calls and send follow-up emails to ensure registered delegates remain engaged and informed about event details, agendas, and logistics.
• Cross-Functional Collaboration: Work closely with Marketing Managers, Project Managers, and other internal teams to support the execution of in-person events and webinars. Ensure all stakeholders are informed and aligned with project goals.
• Project Management: Coordinate lead generation projects from inception to completion, ensuring all deadlines are met and objectives are achieved.

To be successful in this role you will have:

• Technical Proficiency: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and familiar with CRM systems like Salesforce or Microsoft Dynamics. Experience with AI tools for research is highly desirable.
• Communication Skills: Strong written and verbal communication skills, with the ability to engage potential leads effectively and collaborate with internal teams.
• Ethical Standards: Uphold the highest ethical standards in lead research and data handling, ensuring compliance with data protection regulations.
• Initiative & Proactivity: Demonstrate a proactive approach to identifying new leads and optimising lead generation strategies. Show initiative in problem-solving and process improvement.
• Time Management: Ability to manage multiple projects concurrently, prioritise tasks efficiently, and meet tight deadlines in a fast-paced environment.

Please apply now for a further conversation!

Handle Recruitment is acting as an Employment Business in relation to this vacancy.