Senior Marketing Manager

The company are seeking a dynamic Senior Marketing Manager to join a fast-paced, high-growth client development team. The successful candidate will be instrumental in the development of engaging and results-driven campaigns, sales enablement, account-based marketing.

Client Details

Pension advisory business in London who are looking for a new senior marketing manager (interim). This is a mat cover position and starting July/August.

Description

Role and Responsibilities

• Develop and lead strategic sales and marketing plans & campaigns, including developing content assets, email marketing, website and digital optimisation, social media, strategic partnerships and sponsorships.
• Lead and deliver the brand's client satisfaction programme including supplier programme management and monitoring business strategy-based KPIs such as NPS and client verbatim.
• Lead an account based marketing programmes for identified accounts, establishing a clear understanding of client issues, behaviours and preferences to design and oversee activity & campaigns to build client engagement, strengthen relationships and demonstrate increase revenue opportunities within high growth potential clients and targets.
• Plan and lead industry conferences, trade shows, events, webinars and partnerships, ensuring strong brand presence, and monitored KPIs aligned to strategic business objectives.
• Demonstrate consistently a measured link between the brand's marketing activity and resulting lead generation. Support the maintenance of a regular performance dashboard showing brand awareness, lead generation, client engagement and revenue data.
• Develop and manage the marketing department's budget plan, ensuring reporting trackers are maintained, team process followed and supports reporting ROI documents.
• Work effectively and collaboratively on strategic marketing projects linking to areas including data, client insight and CRM integrating closely with colleagues across the marketing, bid and communications team in addition to business stakeholders

Profile

Key Skills & Experience

• 5-7+ years experience with marketing and sales enablement.
• Professional or Financial Services experience - B2B & B2B2C
• Degree in marketing, communication studies, business or similar.
• A confident, commercially-aware marketer with strong customer focus, analytical capabilities, creative flair and a proven track-record of flawless execution.
• An effective team player with excellent communication skills, able to quickly build strong relationships.
• Deep expertise in project and campaign management including the ability to manage multiple high priority projects simultaneously, often under tight deadlines.
• Strong understanding of agency supplier models with experience in managing and sourcing new agency relationships.
• Performance management experience of a small team.
• Strong understanding of database management, insight development, audience segmentation and data enrichment.
• Excellent knowledge of marketing automation and CRM / email technology (HubSpot desirable) and tools such as WordPress.
• Excellent understanding of marketing in a regulatory risk environment.

Job Offer

12 month contract

July/August start

Reporting into the Head of Marketing

2-3 days a week in the office in London