Strategic Market Lead

Strategic Market Lead

Location: Cox's Lane – Birmingham

Salary: Competitive

Vacancy Type: fixed term - Full Time

They are currently recruiting for a Strategic Market Lead for a 12 month FTC.  The Strategic Market Lead plays a critical role in supporting the growth strategy of the organisation by identifying, evaluating, and developing opportunities in new and existing manufacturing markets. The role focuses on translating market insights into structured growth initiatives, ensuring the business can effectively enter and scale in priority sectors

Working across commercial, technical, and operational teams, the Strategic Market Lead ensures that market opportunities are rigorously assessed, value propositions are clearly defined, and go-to-market strategies are aligned with the company’s capabilities in materials supply, processing, and supply chain solutions.

This role supports the organisation’s ambition to expand into new manufacturing segments by building a repeatable process for market entry and proposition development, aligning closely with the company’s strategic priorities around solutions, digitalization, and sustainable growth.



This role is a hybrid role based from their office in Cradley Heath.

Key Responsibilities

Market Research and Opportunity Identification

• Conduct qualitative and quantitative market research to identify growth opportunities in targeted manufacturing sectors.


• Analyse industry trends, customer requirements, competitor positioning, and supply chain developments.


• Assess the attractiveness of new markets and segments, supporting the development of structured market entry frameworks


• Translate research insights into strategic recommendations.

Cross-Functional Strategy Facilitation

• Lead structured workshops and strategy sessions with Business Development, Sales, Marketing, Technical, QHSE, and Operations teams.


• Facilitate cross-functional collaboration to assess opportunities and determine feasibility.


• Ensure that strategic initiatives are aligned across departments and supported by clear internal ownership.

Customer Proposition Development

• Define differentiated customer value propositions based on market needs and the organisation's capabilities in materials supply, processing, fabrication, and supply chain services.


• Identify capability gaps and work with internal teams to define potential solutions or service enhancements.


• Support the development of solutions-oriented offerings aligned with the company’s move toward higher-value services.

Go-to-Market Strategy

• Design go-to-market strategies for targeted sectors, including market entry approaches, positioning, segmentation, and channel strategies.


• Support Sales and Marketing teams with the strategic narrative and messaging for new market initiatives.


• Contribute to the development of campaigns, thought leadership, and market engagement activities that support new market entry.

Strategic Performance and Implementation

 

• Track the progress of strategic market initiatives and ensure alignment across departments.


• Establish clear performance metrics for new market initiatives, including pipeline development and revenue growth.


•  Provide regular updates to leadership on strategic initiatives, risks, and opportunities.

Skills, Knowledge & Expertise

Qualifications and Experience

 

• Experience in strategic marketing, business development, or market analysis within industrial manufacturing, metals distribution, or supply chain sectors.


• Strong analytical capabilities with experience translating market data into actionable strategy.


• Experience working in cross-functional environments involving commercial, operational, and technical teams.


• Excellent facilitation, communication, and stakeholder engagement skills.


• Value proposition and solution development.


• Go-to-market strategy design.


• Cross-functional leadership and workshop facilitation.


• Strategic planning and performance monitoring.


•  Strong commercial and operational understanding of manufacturing supply chains

To Apply

If you feel you are a suitable candidate and would like to work for the organisation, please click apply.

Please note that they  reserve the right to remove this advert prior to the advertised expiry date, dependent on the level of response received.  You are therefore advised to apply at your earliest convenience. Due to the volume of applications they receive, they are unable to supply individual feedback at the CV review stage.