Traditional Marketing Manager

I'm currently partnering with a UK transport organisation to recruit a Marketing Manager. This is an excellent opportunity to join a well-established brand that's revolutionising how people travel across Britain. This is not a Digital Marketing role, this role focuses on traditional/physical Marketing e.g. OOH

Key Responsibilities

As Marketing Manager, you will:

• Develop compelling marketing campaigns that encourage potential customers to switch from car to coach travel
• Contribute to the company's 3-year Marketing Strategy and Customer Experience Strategy
• Lead delivery of brand, partnerships and student marketing activity for the coach division
• Ensure all campaigns are built on robust research and customer insights
• Work closely with Commercial teams to align campaign activity with business priorities
• Collaborate with Performance Marketing and Content teams to integrate brand strategy across organic channels
• Partner with Marketing Services and Ecommerce teams to deliver seamless customer experiences both physically and digitally
• Manage production processes to ensure campaigns are delivered on time and within budget
• Support development of presentations to gain buy-in from senior stakeholders
• Implement measurement frameworks to track KPIs and extract insights for future campaigns
• Monitor industry trends and identify new marketing opportunities
• Build strong relationships with external agencies and internal stakeholders
• Manage campaign budgets effectively

You'll be reporting to the Senior Brand Marketing Manager and will need:

• Proven experience in brand marketing and campaign management - in a traditional non digital setting.
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working collaboratively across multiple departments
• Excellent stakeholder management abilities
• Creative thinking with a strategic mindset
• Budget management experience
• Knowledge of the travel or transport sector (desirable)

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