CRM Marketing Specialist

Le Boat is the world’s leading provider of inland waterway boating holidays. Currently operating 37 bases in 9 countries, with a fleet of 950 charter boats, we attract more than 120,000 customers from all over the world each season. A global business working in 45 sources markets around the world with 6 sales offices (UK, Canada, Germany, France, South Africa & Australia). We have been established for over 50 years and are passionate about providing outstanding quality and service.

Role Summary

We are looking for an experienced and enthusiastic CRM Email Marketing Specialist to join our ever-growing central CRM team. A key function within Le Boat, you’ll drive some of our digital customer marketing communications and campaigns, primarily end to end email to grow customer value, retention and engagement and meet sales targets for Le Boat. This is a role where you can make a difference!

You’ll be working within the CRM team and report to the Head of CRM, and will work closely with the regional sales and marketing teams, to create and deliver targeted tactical campaigns, data-driven customer lifecycle programs and automated customer journeys to retain customers and drive repeat bookings.

Main Responsibilities

Campaign Management and developing customer journeys

• Craft email campaigns to drive sales and convert leads.
• Continuously improve email performance through testing.
• Manage large campaigns across channels for regional teams.
• Analyse campaign data and recommend improvements.
• Collaborate with other teams to identify customer growth opportunities.
• Deliver a seamless customer experience from start to finish.
• Ensure email quality and compliance.

Lead generation and customer database growth

• Grow our leads: Identify & implement lead gen across channels with Sales & Marketing teams.
• Align lead gen efforts: Partner with Acquisition to ensure consistency across digital channels.
• Craft customer journeys: Lead early lifecycle journeys, identify gaps for growth.
• Re-engage lapsed customers: Run retargeting campaigns to rekindle interest.

What we are looking for:

• Skills required
• Digital Marketing Expert: Possess extensive global experience and a proven track record to develop impactful marketing campaigns.
• Campaign Strategist: Have a strong background of leading and driving successful marketing initiatives, with a focus on creative development.
• Digital Marketing Specialist: An expert in crafting end-to-end email and digital campaigns, adept at navigating various CRM and marketing platforms, while delivering excellent customer experiences
• Collaborative Professional: Excel in building positive relationships with diverse stakeholders and possess excellent communication skills.
• Data-Driven Marketer: Using your creative flair to maximise your analytical expertise to optimise campaign targeting, personalisation, and overall efficiency.
• Independent and Innovative: Demonstrate a high degree of self-motivation, coupled with the ability to manage multiple projects efficiently and bring fresh ideas to the team.
• Platform Experience: HubSpot required
• Technical Proficiency (Optional): Experience with HTML coding is a valuable asset.

Our dedication to equity, diversity & inclusion

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results. Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish.

We are committed to inspiring change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.

Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly advise us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.

We are very excited to announce that we have received recognition from Great Place to Work Institute (India) , and look forward to telling you more about our journey during the hiring process.