CRM Marketing strategist

The VCCP Partnership is an integrated communications agency set up in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P), who founded the agency on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. Our work transcends the marketing mix, leading everything from social media or launch campaigns to DM and web build. We also provide very senior strategic planning for clients, customer journey mapping and helping clients to envision their future business, beyond just communications. The Data Strategist will be a vital part of the customer team in the UK. Working with a team of data, customer experience and customer engagement specialists, they will be responsible for delivering data projects for both prospective and existing clients and identifying opportunities to grow the clients business using their expertise and knowledge of data. A data strategist who is able to spot opportunities and determine the optimal solution for a client based on a business problem. They need to have the ability to know when to bring in other data specialists, be it analysts, channel specialists or technical experts. Most importantly, they need to be able to develop relationships with clients and internal teams becoming trusted as a partner in developing the marketing and data driven strategies needed to evolve the business. They will apply their experience and understanding of data tools and techniques to underpin their strategic recommendations and have the ability to translate business and sector needs of clients into data driven strategies. At VCCP we focus on removing unnecessary jargon and complexity, therefore the data strategist needs to be able to demonstrate excellent communication skills, and be able to explain complex data solutions in a digestible and understandable manner. Develop strong internal relationships with business stakeholders within the data department and across the wider Partnership Using data tools, unlock insights and develop opportunities for clients Writing briefs for data analysts and scientists Receive data reports, analyse and understand them and develop insight summaries and recommendations that can be applied in order to improve the client business Create data storytelling - where the results shown are not just a spreadsheet of numbers, but a cohesive story that demonstrates effectively what the recommendations are Proactivity in work alongside internal strategic planning partners and seek necessary data to prove/ disprove hypotheses Strong experience working in agency/client side in a data strategy or data planning role Experience of briefing analysis projects and working with analysts to produce recommendations and insight that drive client agendas Experience in measuring, analysing and coming up with recommendations/ optimisations based on brand campaign performance Experience working across social and media projects Experience working with website analytics