Digital Marketing Lead

Role: Digital Marketing Lead

Location: Leeds, LS15 8GB (with hybrid working after completion of training)

Salary: £32k - 42k per annum plus up to 10% annual bonus, plus extensive benefits

Contract type: Permenant

Employment type: Full Time

Working hours: Monday to Friday, 40 hrs pw

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? Pharmacy2U is the UK's first and largest online pharmacy. We are proud to support over 1.4 million patients to manage their health through accessing a range of NHS services, such as online prescriptions, and private health and wellness services online.

What's in it for you?

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance (Aviva)

Employee discount site

Discounted gyms

Employee assistance programme

In-house mental health support

Free onsite parking

Health and wellbeing initiatives

Social events throughout the year

Cycle to work scheme

Green car scheme

Registration fees paid (GPhC, NMC, CIPD etc)

Long service bonus

Refer a friend bonus

Blue light card

Hybrid working

Commitment to CPD/training

25 days annual leave increasing with service

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases

Buying and Selling Annual Leave Scheme

What you'll be doing?

This is an exciting opportunity for a marketer to join the UK's biggest online pharmacy. In the role of digital marketing lead, you will think data first and have a growth mindset with a strong commercial focus. You will be strategic, creative and have the ability to build solid, collaborative relationships. Your role will include the following:

• Planning and executing all digital marketing - including PPC, Paid App, Lead gen and other test channels through both agencies and internal teams
• Measuring and reporting on performance of campaigns and assessing against goals (traffic. CVR and CPA)
• Supporting monthly and annual planning with robust, insight-based recommendations
• Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix
• Identify trends and insights to optimise spend and performance
• Use a range of analytical tools to evaluate end-to-end customer experience across multiple channels and customer touch points
• Management and measurement of digital and website performance against KPI's
• Maintain GDPR compliance across all digital acquisition activity

Who are we looking for?

• Extensive experience in digital marketing
• Experience managing large budgets
• PPC/PaidApp experience
• Degree level qualified
• Expert knowledge in GoogleAds, GA4, Firebase and Excel
• Strong attention to detail/accuracy and able to manage multiple tasks and projects simultaneously
• Complementary analytical and creative ability
• Growth mindset and able to push boundaries/challenge the status quo

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to work in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.

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